Audience

As my film trailer is for a mainstream horror film, it would of course attract a mainstream horror audience.

This consists of both males and females aged 15-30.

This wide range of audience is both useful and hindering. It is hindering because some marketing techniques used to aim at, for example, young teenage girls, may put off the more mature people in the target audience, however, the fact that there is such a large audience, means that were a company to make the film, they could expect a larger revenue from attracting a lot of people, meaning that they could afford to spend the money.

The fact that the film is a mockumentary and has documentary elements, plus the fact that the premise of the film is a fictional television show, is also less common for a horror film, and would interest the main audience, as it is something different, but would also attract a more specialist audience, as people who are interested in newer, experimental forms of cinema would be attracted and while not exactly a mainstream audience, they would still form a part of the target audience.

People who also have an interesting in paranormal investigations and similarly themed television programs would of course also be attracted.

The fact the film is marketed as a true story would also increase the target audience, because it would create audience interest in a way similar to how The Blair Witch Project did.